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Define the market type

We need to understand who our client’s buyer is, as the markets for producers and consumers are characterized by differences: the first is more emotional. The second is more rigorous, and there is much more critical analytics and clarity of data understanding.

Define essential communication tools for the market

The development of design depends on the chosen tool, whether it is native advertising or social media content or working with opinion leaders.

Analyzing competitors

This segment is the largest among the three presented, as it covers more details that will be distinctive for the brand. The most significant factor is the choice of the color space. Here, everything is not as simple as it seems: you can pick up a right combination of shades; however, almost identical will appear in the competitors. Naturally, that will be a failure. To avoid such situations, it is necessary to analyze a niche segment for the choice of brands shades. Having collected this data, we can visually place it on our competitors’ color circle and determine the niche we want to be closer to or wish to differ. It is very cool if we can break down colors on semantic components and correlate this data with each competitor. Thus, we can make a more thorough analysis of the market, and all this only within the framework of color solutions.